Phygicode | PHYGICODE is a consortium and lab devoted to the advancement of phygital products and experiences

Strategic Partners

Vivien Zhang

Digital Passports and Secondary Market Commerce

New York, USA

Vivien Zhang is the founder and CEO of Solaire, a pioneering retail tech company harnessing blockchain technology to reshape the retail experience for both brands and consumers.

With over a decade of experience in luxury fashion, Vivien has witnessed the transformative impact of social media and the creator economy on retail. Recognizing the potential of blockchain as a shared public database, she set out to address industry challenges like traceability, transparency, trust, and interoperability by building a recommerce enablement platform to power social recommerce.

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Carol Murphy

Digital Art and NFT Communities

Buenos Aires, Argentina

Carol Murphy is an independent thinker and strategist with over 20 years of experience at top-tier global agencies like DDB, Saatchi & Saatchi, and Ogilvy. Since 2020, she’s been a Partner at Surfergirl NY, developing Artvertising®️, a revolutionary visual branding approach. Surfergirl is also New York’s first gallery exclusively representing emerging women artists, fostering powerful collaborations in both physical and metaverse exhibits.

In 2021, Carol co-founded Web3Sisters, bridging brands and web3 artists. She becameDeputy Executive Director at accelerateart.org in 2022, showcasing over 200 artists. In 2024, she joined AI-Collaborative artist Claire Silver as Project Manager for an immersive art exhibit touring in 2025.

Ben Dimiri

Fashion Commerce and Manufacturing

London, UK

Ben is a globally known retail entrepreneur, C-suite exec and founder, Advisor and Angel Investor. His expertise in start up and scale up strategy and his roles as investor, board member, financial structuring (turnaround and multiple fundraising experiences), have positioned Ben as a leading voice in commerce platform development and management.

Ben is the Co-Chairman of PlatformE, the leading innovator in fashion manufacturing, revolutionizing the way fashion is created, produced and consumed.

Roman Riabokon

Digital Fashion & Web 3 Product

Dubai, UAE

Roman is the co-founder of Virtual Racks, a digital fashion studio that harnesses technologies such as 3D, augmented reality (AR), virtual reality (VR), and digital design for the fashion and retail sectors. His specialization includes digital textiles, motion design, and avatar creation. Roman's portfolio includes collaborations with notable brands like Telfar, GOAT, Vogue Italia, Coperni, MCQ, Axel Arigato, and Rebecca Minkoff. Roman leads his team in developing comprehensive 3D narratives for exclusively digital products and creating digital versions of existing physical collections.

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Rune Orloff

Brand Partnerships & Circularity

Berlin, Germany

Expert in sustainable fashion and business development. Rune is the Director of Brand Partnerships at Highsnobiety and most recently a Co-founder of POOL, a membership wardrobe retail startup facilitating garment rental and swapping. Previously served as Commercial Director at MYKITA and Head of International Sales at Henrik Vibskov. Founder of a strategic and sustainability consultancy, catering to clients such as Parley for the Oceans, Ganni, Aeance, Carcel, and Cosmo. Rune's work has garnered international media attention, including features in Highsnobiety, Vogue Business, Monocle and Interview. Additionally, he has delivered numerous public keynotes, served on design juries, and participated in panel discussions.

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Phil Bagnall

Digital Commerce & Gaming

Cardiff, UK

Phil is a digital commerce and gaming veteran. He has worked at Activision and Majesco Games, he is credited on twenty six video games including Bafta award winning Pyschonauts, Star Wars, Tony Hawk and Call of Duty. He has been Director of Technology at Faith Tribe since 2022 and was perviously Head of E-commerce for Boson Portal, where he successfully helped launch the first 'Fashion Festival' within the Metaverse in partnership with thirteen brands including Tommy Hilfiger, Hogan, Anrealage, DeadFellaz and Wild Fangs.

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Physicality

Made Better

The Future of Human
Experience Redefined

Our Mission

Connected Experiences

Phygital Environments

Improved Data Collection

Our approach

How do We Make this Phygital Transition Possible?
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‍Experienced Industry Leaders working with Best-in-class Innovation

Leadership

ANDREA A. ABRAMS

EDA AGUILAR

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